PROJECT N:OW is an apt representation of what the culture in streetwear looks like. Fashion has been a binding force for many, however, the industry is divided into clearly defined communities that gravitate toward one another based on a shared interest in style, footwear, music, art, and so on.
PROJECT N:OW is an event series that offers a great example of culture in streetwear. The activation offers opportunities for networking, inspiration, education, and so on. The series is hosted in a few cities across the US — one was held in New York City during the month of July and the next is coming up in Las Vegas on August 12th.
PROJECT N:OW grants attendees access to streetwear staples and "a dope lineup of panel discussions and innovative presentations," as well as a few workshops.
Photo Credits: UBM
Community-Enhancing Fashion Events
PROJECT N:OW is an exploration of culture in streetwear
Trend Themes
1. Community-enhancing Fashion Events - Fostering an event series centered around community can drive engagement and promote deeper interest in fashion.
2. Streetwear Culture Exploration - Exploring the culture behind streetwear opens up opportunities for creativity and innovation in fashion.
3. Innovative Presentations and Workshops - Offering innovative presentations and workshops can attract a diverse group of people and inspire new ideas within the fashion industry.
Industry Implications
1. Fashion - Fashion industry professionals can create events and experiences that center around community and exploration to drive interest and engagement among consumers and enthusiasts.
2. Event Planning - Event planners can support the fashion industry in creating experiences that foster community and exploration within streetwear culture.
3. Streetwear - Streetwear brands and retailers can utilize community-centered events and presentations to foster deeper connections with their audience and new customers.