One of the Wal-Mart billionaires decided that the world wide headquarters for Wal-mart, Bentonville, Arkansas, needed a world-class art institution.
The Crystal Bridges Museum of American Art will be dedicated to American art and artists. Over 100,000 square feed with a 25 seat auditorium will be built and ready to open in three years.
All photos are by Timothy Hursley courtesy Crystal Bridges Museum of American Art.
Implications - Large-scale corporations continually strive for positive public perception of their brand, and investing in educational initiatives and the arts is a surefire way to boost a company’s image. Funding museums and art galleries that showcase work from regional artists not only enhances the company’s dedication to education, but also its focus on the local community.
Wal-Mart Art Museum
Crystal Bridges Museum of American Art
Trend Themes
1. Corporate Support for the Arts - Large-scale corporations investing in museums and art galleries to enhance their brand image and community focus.
2. Promotion of Regional Artists - Investment in art institutions showcasing work from local artists to demonstrate a commitment to education and community support.
3. Integration of Education and Entertainment - Combining art exhibits with auditoriums for educational programs to create a holistic experience for visitors.
Industry Implications
1. Retail - Retail companies like Wal-Mart can invest in art institutions to enhance their brand image and community engagement.
2. Art and Culture - Museums and art galleries can receive corporate support to promote regional artists and provide educational resources.
3. Entertainment - By integrating educational programs with art exhibits, the entertainment industry can offer unique and immersive experiences for visitors.