Crown Royal is celebrating its partnership with Coming 2 America, "a film that re-imagined Black excellence and what it means to be royal for the masses," with the launch of the Crown Royal x Coming 2 America limited-edition pack.
The Crown Royal x Coming 2 America limited-edition pack features a bottle of Crown Royal Fine De Luxe Blended Canadian Whisky outfitted in a demure purple and gold stitched jacquard bag–a detail that ties back to the royal roots of Crown Royal–that was designed by Oscar-winning costume designer Ruth E. Carter.
Crown Royal is "is continuing to celebrate heroes in the Black Community who have achieved royal status through hard work and a generous spirit," who they dubbed Black Royalty.
Black Hero-Honoring Bottle Designs
The Crown Royal X Coming 2 America Pack is Eye-Catching
Trend Themes
1. Black Royalty Celebrations - Brands can design campaigns and products to celebrate and honor the achievements and contributions of Black individuals.
2. Collaborative Design Partnerships - Partnering with experts in design, art, and culture can lead to unique and eye-catching product designs that resonate with consumers.
3. Luxury Packaging Design - Investing in upscale packaging materials and designs can elevate a product's visual appeal and justify premium pricing.
Industry Implications
1. Alcohol and Beverage - Alcohol and beverage companies can leverage collaborations with cultural events and designers to create limited edition products that resonate with consumers.
2. Film and Entertainment - Movies and TV shows can inspire brand partnerships and collaborations that showcase their message and tap into their audience.
3. Fashion and Clothing - Fashion brands can collaborate with consumer goods companies to produce specialized products, showcasing their designs and talent to a wider audience.