Commemorative Triple Subdial Watches

Seiko Created a Crown Chronograph Similar to Its 1964 Model

Seiko has created a limited-edition tribute to its 1964 Crown Chronograph watch, which has been titled the ‘Seiko SRQ031.’ Seiko’s limited-edition SRQ031 will be released in December of 2019, and it will be restricted to 1000 makes. The watch will have a $3,733 price point and is available on the company’s website.

Seiko’s new limited-edition watch has a black bezel, as well as a stainless steel case that measures in at 42mm. The watch is powered by a caliber 8R48, which is able to power the watch for 48 hours. The dial of the watch takes inspiration from the 1964 edition, and it has three subdials that all serve a different function. The remade Seiko Crown Chronograph is also water-resistant at depths up to 100 meters.
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Industry Implications
1. Luxury Watch Brands - Opportunity for luxury watch brands to create limited-edition tributes to iconic models, appealing to collectors and enthusiasts.
2. Fashion Brands - Potential for fashion brands to create vintage-inspired designs that pay homage to iconic styles from the past.
3. Consumer Goods - Marketing potential for brands to tap into consumer nostalgia by reviving and reimagining classic products like watches.

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