Croma farewell is a new brand that focuses on creating facial serums for five specific skin types and as its name suggests, it's designed to help people say goodbye to their specific skin problems. The new brand draws upon Croma's expertise in producing hyaluronic acid and as such, all of the products contain a blend of both high and low molecular weight hyaluronic acid.
farewell irritated skin is a target-specific face serum that's geared towards soothing sensitive skin with ingredients like niacinamide, madecassoside (an active skincare ingredient derived from the plant centella asiatica) and D-Panthenol. There are also dedicated skincare solutions for saying goodbye to dry skin, puffy eyes, aging skin and oily skin. All of the serums are plant-based, clean and free from silicones, perfumes and mineral oils.
Targeted Hydrating Serums
Croma farewell Helps Consumers Say Goodbye to Skincare Woes
Trend Themes
1. Targeted Facial Serums - There is an opportunity for brands to produce facial serums that address specific skin types or concerns, using high-quality and plant-based ingredients.
2. Clean Skincare Products - Consumers are craving skincare products that are free from harmful ingredients such as silicones, perfumes and mineral oils, creating an opportunity for brands to cater to this demand.
3. Hyaluronic Acid-based Skincare - Brands can take advantage of the popularity of hyaluronic acid in the skincare industry to produce products that blend both high and low molecular weight hyaluronic acid, catering to the needs of different skin types.
Industry Implications
1. Skincare Industry - The skincare industry has the opportunity to innovate by creating targeted facial serums using clean ingredients and hyaluronic acid, to satisfy consumer demands for high-quality skincare products.
2. Plant-based Beauty Industry - The plant-based beauty industry can produce targeted facial serums for different skin types or problems to cater to consumers seeking eco-friendly and sustainable skincare options.
3. Sensitive Skin Beauty Industry - Sensitive skin beauty brands can produce targeted facial serums to address the specific concerns and needs of this market, using soothing and natural ingredients such as niacinamide and centella asiatica.