Though Burger King has always been known for its burgers, fries, and other all-American fare, now its seems that the chain is branch out into Tex Mex territory with its new Crispy Taco. With these new tacos priced at just $1 apiece, Burger King could be giving Taco Bell a run for its money.
Burger King's new Crispy Taco is a limited-time menu offering that hit Burger King stores on July 8th. The dish consists of a crunchy tortilla packed with a generous portion of seasoned beef, shredded cheddar cheese, fresh lettuce, and just the right amount of savory taco sauce.
Though Burger King's menu has been taco-free since 2010, the new item appears to be the result of customer demand. As Burger King's North America's president Chris Finazzo explains, "We've seen success with tacos in our west coast restaurants and knew it was time to bring this west coast favorite nationwide."
Burger Shop Taco Offerings
Burger King is Branching Out with a New Crispy Taco Offering
Trend Themes
1. Tex Mex Expansion - Fast food chains are exploring Tex Mex cuisine to appeal to new customers and expand their offerings.
2. Value Menu Competition - By offering $1 tacos, Burger King is challenging competitors like Taco Bell and McDonald's in the value menu space.
3. Customer-driven Innovation - Burger King's introduction of tacos demonstrates the importance of listening to customer requests and adapting to changing tastes.
Industry Implications
1. Fast Food - Fast food chains are experimenting with new menu items to stay ahead of the competition.
2. QSR - Quick service restaurants are looking for ways to diversify their offerings and appeal to a wider range of customers.
3. Casual Dining - Fast food chains like Burger King are blurring the line between fast food and casual dining by introducing new, more complex menu items.