The popular folklore that the moon is made from cheese is played upon with the Cheesky Crispy Cheese snack packaging seen here. Featuring a logo that has a circular moon of cheese emblazoned with the brand's oversized C insignia, the Cheesky snacks are branded with a minimalist aesthetic in order to draw the comparison to the classic folklore. This makes them more applicable for a wide range of consumers who might feel a touch of nostalgia when recalling the story from their childhood.
The Cheesky Crispy Cheese snack packaging is the design work of the Rocklin creative agency for New Foods and strategically places the image of the treats across the front of the package. This is paired with a seal that claims the natural ingredients used to craft them in order to make them applicable for health-conscious consumers.
Lunar Cheese Snack Branding
The Cheesky Crispy Cheese Snack Packaging Correlates to the Moon
Trend Themes
1. Moon-themed Food Packaging - There are opportunities for further innovation in packaging design that play off the folklore of the moon being made of cheese.
2. Minimalist Branding - Simplistic design for branding can make a product more relevant and nostalgic to consumers.
3. Natural Ingredient Claims - Brands can cater towards health-conscious consumers by emphasizing the natural ingredients used in their products and how they are sourced.
Industry Implications
1. Snack Food Industry - Snack food companies can incorporate nostalgic storytelling in their packaging design and prioritize natural ingredients for their products.
2. Creative Agency Industry - Design agencies can explore ways to incorporate whimsical storytelling into their branding projects for clients in the food industry.
3. Health Food Industry - There is potential for health food brands to draw in larger audiences by incorporating playful and nostalgic packaging while still maintaining a focus on natural, organic ingredients.