In an effort to cater to the growing demand for shareable snacks, Ritz Crisp & Thin will now be packaged in handy 100 gram bags. With gourmet flavors such as Sweet Red Chilli and Oven Roasted Chicken, the crackers are sure to appeal to snack-obsessed millennials.
Ritz Crisp & Thin launched last May and has quickly become a best-seller in the UK. The crackers themselves are made from thinly sliced potato that has been oven-baked until crispy and seasoned with gourmet ingredients. Now the crackers are available in handy 100 gram bags that make them ideal for sharing.
Designed to serve as a healthy alternative to chips and other high-calorie snack foods, the potato-based crisps are perfect for those looking for a light and flavorful snack option.
Shareable Cracker Packaging
The New Ritz Crisp & Thin Packets are Meant to Facilitate Sharing
Trend Themes
1. Shareable Cracker Packaging - Convenient packagings that encourage sharing, an idea that can be adopted by other snack manufacturers.
2. Gourmet Flavors in Snacks - The inclusion of high-end flavors in snack items is a rising trend that indicates an opportunity to differentiate and add value to a snack product.
3. Healthy Snacks - Healthy snacks that offer a light and flavorful snack option can become a popular trend that consumers will prioritize and appreciate.
Industry Implications
1. Food Packaging Industry - The innovative packaging designs that make snack foods more shareable can improve customer satisfaction and potentially lead to higher sales.
2. Snack Food Industry - The addition of gourmet flavors and healthier snack options can create new markets for snack companies and attract more health-conscious customers.
3. Millennial Marketing Industry - Developing marketing campaigns targeted at millennials who are driving the demand for snack foods can result in stronger sales and brand loyalty.