AXN LatinAmerica should be pleased with the 'Criminal Minds' Promo by Plenty. AXN tasked the Argentine-based advertising and creative agency with creating a video to promote AXN's show. What Plenty came up with was dark, mysterious and intriguing.
These are perfect qualities to communicate about a show that follows FBI psychological profilers as they attempt to trace the thoughts of criminal minds to predict their actions.
Another important aspect of this video promotion is that it is short. As the cliche goes, contemporary audiences have short attention spans, and cannot be expected to tune in for more than half a minute. Advantageously, the promo is only thirty seconds long. It should garner more than a few viewers for AXN.
Psychological Torment Commercials
The 'Criminal Minds' Promo by Plenty is Dark and Intriguing
Trend Themes
1. Psychological Profiling Promo Videos - Short, dark and intriguing commercials to promote psychological profiling TV shows.
2. Intriguing TV Show Promotion - Creating curiosity and suspense for shows that delve into the psychological mindset of criminals.
3. Short Attention Span Marketing - Short-form advertising to grab the attention of contemporary audiences.
Industry Implications
1. Television Broadcasting - Creating promo videos to entice viewers to tune into TV shows that have a niche focus on the minds of criminals.
2. Advertising and Creative Agencies - Developing effective marketing communications to target a psychologically-motivated audience.
3. Online Streaming Platforms - Creating short-form ads to entice potential viewers to stream shows about the psychological profiling of criminals.