Taiwanese fashion label PROTOTYPE introduces the new Crew & Prototype collection designed for the Spring/Summer 2022 season to continue building upon its previous Circuit collection from SS21. The brand centers the designs around its fictional racing team, Prototype Technology Company.
This started off as trying to understand how vehicles are able to improve human life and celebrate the overall relationship between humans and machines. The seasonal collection is led by an oversized jacket that is designed in a beige palette. It has a hood for a technical feel and longline shape - the back of the jacket features a branding detail in a contrasting black hue reading 'Prototyp.' It's buttoned through the front and has "Overspeed Technology' at the chest.
Fictional Racing Team Streetwear
PROTOTYP Launches the Crews & Prototype Capsule for SS22
Trend Themes
1. Fictional Brand Universes - Creating an immersive, fictional universe around a brand can capture consumer attention and provide endless design inspiration for future collections.
2. Automotive-inspired Fashion - Designing fashion collections inspired by the automotive industry can lead to unique partnerships and cross-industry promotion opportunities.
3. Technical Streetwear - Incorporating functional and technical aspects into streetwear can appeal to customers seeking garments with added value beyond aesthetic appeal.
Industry Implications
1. Fashion - Innovative storytelling and cross-industry inspirations can drive new design directions and disruptive collaboration opportunities in the fashion industry.
2. Entertainment - Collaborations between fashion brands and creative storytellers can lead to unique merchandise, wearable collectibles, and immersive fan experiences.
3. Automotive - Partnerships with fashion labels can increase brand recognition, expand consumer engagement, and create new revenue streams through limited-edition merchandise.