Hiroshi Awai is the designer behind CREEP apparel, which specializes in contemporary menswear that manages to have a timeless aesthetic simultaneously.
For the brand's 2016 Fall/Winter collection, Hiroshi Awai sticks to a utilitarian theme, mixing functionality with a modern edge. He does this by adapting classic prints and cuts in a slight manner -- utilizing green leaves to form the appearance of camouflage on pants for example. In addition, he decorates blazers with thick vertical stripes of a neutral color to make them more unique.
Also included in the new CREEP apparel collection are trousers, button-ups, bombers, vests, sweaters and selection of different jacket styles. Although the pieces differ quite drastically throughout the series, they all come back to the overarching outdoorsy theme.
Outdoorsy Military Menswear
This CREEP Apparel Collection Consists of Simplistic Masculine Looks
Trend Themes
1. Military-inspired Menswear - There is a disruptive innovation opportunity in designing military-inspired menswear that adapts classic prints and cuts for contemporary wear and embraces functionality with a modern edge.
2. Utilitarian Fashion - There is a disruptive innovation opportunity to create utilitarian fashion that combines functionality with an emphasis on simplistic masculine looks.
3. Outdoorsy Aesthetic - There is a disruptive innovation opportunity to create fashion that embodies an outdoorsy aesthetic and integrates nature-inspired elements into contemporary menswear design.
Industry Implications
1. Fashion - The fashion industry can adapt classic military prints and cuts with a modern edge while incorporating utilitarian and outdoorsy elements for a simplistic masculine look.
2. Retail - Retailers can create a niche market for outdoorsy, utilitarian fashion that caters to men who value both function and style in their clothing choices.
3. Textile - Textile manufacturers have an opportunity to create fabrics that are durable and functional, while also having a masculine feel and incorporating classic military prints and designs.