Brands are often so consumed with driving consumer interaction on social media that user-generated content that could be used in a creative marketing campaign is overlooked. Russia's Busche Bakery is one brand that decided to capitalize on the content that fans were eagerly sharing.
To begin, the bakery invited a number of influential bloggers to a "food porn shooting." Later on, the images that were captured by bloggers were used as part of an offline marketing campaign, which paired the creative Instagram shots with a larger frame of the bloggers in action.
As well as encouraging people to post pictures of food from the Busche Bakery, this creative campaign sets an excellent example for other brands that need inspiration on how to leverage a network of influential social media users.
User-Generated Bakery Campaigns
This Bakery's Creative Marketing Campaign Uses Social Content
Trend Themes
1. User-generated Marketing - The use of user-generated content for creative marketing campaigns.
2. Offline Social Media Integration - Integrating user-generated social media content into offline marketing campaigns.
3. Influencer Collaborations - Partnering with influential bloggers and social media users to create marketing content.
Industry Implications
1. Food and Beverage - Incorporating user-generated content into offline marketing campaigns can differentiate a brand in the crowded food and beverage industry.
2. Retail - User-generated content combined with offline marketing campaigns can create a unique brand experience for retailers.
3. Hospitality and Tourism - Influencer collaborations can elevate a tourism campaign with authentic social media content that resonates with travelers.