Nescafe was searching for a cool way to reveal its newly designed coffee tin, so it came up with a creative Facebook campaign that traded beans for 'likes.'
First, they took a picture of a glass container containing nothing but the new Nescafe tin. Then they took the same photo after filling the container with coffee beans. They removed coffee beans and continued shooting until the tin was finally revealed. This sequence played out on Facebook based on the number of 'likes' they received. Every time a Facebook user 'liked' the page, more beans were removed.
After only 22 hours and nearly 5,000 likes, the new Nescafe tin was revealed. This is an interesting example of a creative Facebook campaign that borrows from a well-used "countdown" idea but makes it new again.
Real-Time Coffee Product Promos
Nescafe Trades Beans for Likes in Creative Facebook Campaign
Trend Themes
1. Real-time Promotional Campaigns - Incorporating real-time feedback and engagement can create innovative and interactive promotional campaigns.
2. Social Media Marketing - Utilizing social media platforms like Facebook can provide unique opportunities for creative marketing strategies.
3. Interactive Marketing - Interactive elements such as user engagement and participation can enhance brand experiences and generate buzz.
Industry Implications
1. Food and Beverage - Food and beverage companies can leverage real-time promotions and social media marketing to engage with consumers and drive sales.
2. Advertising and Marketing - The advertising and marketing industry can embrace interactive and creative campaigns to captivate audiences and differentiate brands.
3. Digital Technology - The integration of digital technology in marketing campaigns allows for real-time interactions and personalized experiences.