Brit + Co offers a selection of paid and free creative classes. The categories include affordable lessons in lettering, illustration, photography, business, design and fiber arts. To promote its existing educational offerings, Brit + Co utilizes an approach that embraces the back-to-school ritual. The company strategically sends out a styled and vibrant e-mail blast that beckons consumers to "Go Back To School In Style."
With this electronic nudge, Brit + Co advertises its creative classes by offering its potential younger audience the ability to professionally "jazz up [its] planners, calendars, notes and to-dos" with easy-to-follow lettering and illustration courses.
While the creative classes teach individuals new skills and unlock their imagination, Brit + Co's timely strategy will surely tempt students who want to keep their notebooks neat and beautiful during the first weeks of school.
Back-to-School Course Promotions
Brit + Co Advertises Its Creative Classes in a Vibrant Newsletter
Trend Themes
1. Online Learning - Creating a platform for online creative learning can help target young students who are beginning the new academic year
2. Personal Development - Curating courses at affordable rates in business, fiber arts and photography can encourage personal development among students returning to school
3. Gamification - Making the learning process more fun by using gamification techniques like creating a reward system can be incorporated into courses targeted at young students
Industry Implications
1. E-learning - With the rise of online courses and an increase in ed-tech, E-learning platforms can incorporate affordable creative courses to cater to young students starting a new school year
2. Arts and Crafts - Businesses that offer creative courses in fiber arts, lettering and illustration can advertise their courses by targeting students starting the new academic year who are looking for ways to jazz up their notes and planners
3. Marketing and Advertising - Using timely and attractive advertising techniques to promote educational courses can attract a younger audience returning to school