This Christmas, Skittles is allowing fans to create their own advertisements through its Create the Rainbow campaign.
After logging onto its website, Skittles lets fans decide the setting -- home, office or school -- two characters, and a Skittles Miracle, which oddly consists of choices like hot tubs and clouds. Create the Rainbow also allows users to pick desired dialogue for these characters, which can range from a life-sized Gingerbread Man to a Funky Santa. The interactive ad campaign allows people to get creative and design their own professional commercial. Users can mix and match the events and quotes and the funnest part is that they don't even have to make any sense at all. Just press Play, kick back and cackle like crazy.
Chromatic Candy Commercials
Skittles' Create the Rainbow Campaign Lets Fans Create Their Own Ads
Trend Themes
1. User-created Advertisements - Skittles' Create the Rainbow campaign allows fans to create their own professional commercial, tapping into the trend of user-generated content.
2. Interactive Ad Campaigns - Skittles' Create the Rainbow campaign showcases the trend of interactive ad campaigns, where users can actively participate in the creation of the advertisement.
3. Personalized Advertising Experiences - Skittles' Create the Rainbow campaign reflects the growing trend of personalized advertising experiences, where individuals can customize the ad to their preferences and sense of humor.
Industry Implications
1. Confectionery - The confectionery industry can explore the disruptive innovation opportunity of engaging customers through user-created advertisements, creating a more interactive and personalized brand experience.
2. Advertising - The advertising industry can leverage the trend of interactive ad campaigns, enabling brands to connect with audiences on a deeper level and foster creativity and engagement.
3. Digital Marketing - The digital marketing industry can tap into the trend of personalized advertising experiences, leveraging data and technology to deliver targeted and customized content to consumers.