Nescafé has launched the 'Nescafé Sweet & Creamy Iced Original,' a new powdered instant iced coffee drink available in Canada. This is an all-in-one iced coffee sachet, meaning it not only creates an instant cold brew, but also adds cream and sweetener to the beverage in the same packet. With this instant iced coffee, consumers can enjoy a refreshing, invigorating cup of Nescafé iced coffee after less than a minute of preparation.
The Nescafé Sweet & Creamy Iced Original marks the first-ever all-in-one iced coffee packet in Canada, as its competitors require supplementary ingredients, such as milk or sugar. Nescafé's iced coffee powder only needs to be mixed in cold water to produce a delicious drink.
In addition to the time effectiveness of the drink, the product is also cost-effective at a price of $7.49 per 16 sachets. That means it only costs roughly 45 cents per drink.
Creamy Instant Iced Coffees
Nescafé Debuted a Powdered Iced Coffee in Time for the Warmer Seasons
Trend Themes
1. Powdered Iced Coffee - Other companies could develop their own versions of powdered iced coffee drinks with added cream and sweetener to compete with Nescafé's all-in-one sachet.
2. Instant Beverage - The success of Nescafé's Sweet & Creamy Iced Original highlights the potential for more instant or all-in-one drink options, such as powdered lemonade or tea sachets.
3. Cost-effective Cold Drinks - With the rising popularity of ready-to-drink beverages, there is an opportunity for more cost-effective options like Nescafé's Sweet & Creamy Iced Original on the market.
Industry Implications
1. Coffee Industry - Other companies in the coffee industry could develop their own instant or all-in-one coffee sachets to compete with Nescafé's Sweet & Creamy Iced Original.
2. Beverage Industry - The success of Nescafé's Sweet & Creamy Iced Original could spark interest and investment in more cost-effective and convenient ready-to-drink options in the beverage industry.
3. Consumer Packaged Goods (CPG) Industry - With more consumers seeking instant and cost-effective options, there is potential for disruptive innovation in the CPG industry, such as all-in-one sachets for instant hot cocoa or smootherie powders.