Heinz recreated its best-selling Cream of Tomato Soup as a vegan-friendly, plant-based option for Veganuary 2023. This creamy tomato soup in a can responds to fans of the brand requesting vegan versions of their favorite comfort foods and it helps to meet the rising demand for plant-based options. The creamy tomato soup uses fermented soy in place of dairy, and provides one of the five recommended daily servings of fruits and veggies.
For Veganuary, Heinz also introduced a plant-based version of its best-selling Beanz and Sausages. Both of these products make it easier for people to choose plant-based versions of their favorite foods, whether they are motivated to care for health, planet, people or animals. This Veganuary, more than 620,000 people have signed up and to support the meat-free eating challenge, thousands of new products have been released.
Creamy Plant-Powered Soups
Heinz Veganized Its Best-Selling Cream of Tomato Soup
Trend Themes
1. Plant-based Comfort Foods - Creating vegan versions of popular comfort foods can attract consumers looking for plant-based options and encourage them to try new products.
2. Fermented Soy Products - Using fermented soy in dairy-free products may become a new trend as it provides a creamy texture and is a more sustainable option than using tree nuts.
3. Veganuary Promotions - Offering plant-based versions of popular products during Veganuary can attract the growing number of consumers looking to try meat-free options and increase brand loyalty.
Industry Implications
1. Food Manufacturing - Food manufacturers can capitalize on the trend of plant-based comfort foods by creating new vegan versions of popular dishes and snacks.
2. Fermented Foods - The trend towards using fermented ingredients like soy in plant-based products can create opportunities for companies to offer new and innovative food options.
3. Retail - Retailers can take advantage of the Veganuary trend by promoting and stocking plant-based options, which can increase sales and customer loyalty.