Fans of Heinz who appreciate the classic Baked Beanz and the Cream of Tomato Soup may enjoy them together in the form of the Cream of Beanz Tomato Soup, which unites two of the brand's most iconic products. The limited-edition can is being launched just in time for Halloween, as well as the 110th birthday of Heinz Soup in the UK. Fittingly, there are just 110 special cans that have been created and outfitted with glow-in-the-dark labels.
Those who want to experience the Heinz Cream of Tomato Soup for themselves have their chance to do so on social media when they share whether they see the hybrid soup as a trick or a treat—and the competition winners will receive their special soups just in time for Halloween.
Glow-in-the-Dark Tomato Soups
Heinz Cream of Beanz Tomato Soup Mashes Up Two Popular Products
Trend Themes
1. Glow-in-the-dark Food - There is a growing trend of creating food products that glow in the dark as a marketing tactic
2. Hybrid Food Products - Consumers are showing interest in unique food combinations and hybrid products offering a new taste experience
3. Limited-edition Products - Limited edition products are becoming more popular for seasonal events and special occasions and drive sales through novelty value
Industry Implications
1. Food and Beverage - The food and beverage industry can capitalize on the trend by creating new and innovative products that offer unique experiences for consumers
2. Packaging - The packaging industry has an opportunity to innovate by creating new materials that enable glow in the dark packaging
3. Marketing and Advertising - Marketing and advertising firms can leverage the trend of limited-edition products to create viral marketing campaigns and digital experiences around the product