As well as offering a variety of feminine, rosy cosmetic shades, Rituel De Fille is launching an all-new cream highlighter that is entirely black.
The brand's newest Inner Glow Crème Pigment in 'Eclipse' is being called the "anti-highlighter," as a darkly pigmented multipurpose product that can be applied across the face on the eyelids, cheeks and lips.
In recent months, highlighting or strobing one's face with light, shimmery shades of makeup has become extremely popular. However, this product offers the complete opposite of these kinds of luminous looks. In fact, Refinery29 notes: "While the brand swears you can wear it on your cheeks, we found it looked a little like soot on our editors with lighter skin."
Black Cream Highlighters
Rituel De Fille's Inner Glow Crème Pigment is Now Offered in 'Eclipse'
Trend Themes
1. Anti-highlighters - Disruptive innovation opportunity lies in creating contrasting or darker shades of makeup products that offer unique and edgy looks for those seeking to experiment beyond the usual shimmery highlighters.
2. Multipurpose Pigments - Expanding the use of cream pigments beyond their intended application areas presents an opportunity to appeal to individualistic customers who enjoy mixing and matching colors to create their own unique looks.
3. Dark Beauty - A growing interest in darker shades of makeup products that evoke a sense of rebellion and nonconformity may prompt brands to create more unconventional shades that allow customers to express themselves more freely.
Industry Implications
1. Cosmetics - The beauty industry can capitalize on the trend of anti-highlighters by experimenting with darker shades and expanding the range of multipurpose pigments to cater to individualistic customers who seek unconventional looks.
2. Fashion - The anti-highlighter trend may influence fashion trends by inspiring designers to create darker, edgier looks for clothing and accessories that cater to customers who want to express themselves more freely.
3. Entertainment - As interest in dark beauty continues to grow, innovative entertainment industry players will look to create makeup looks that match with the darker themes of movies and music videos.