According to artist Herb Williams, he is the only person in the world who has an account with Crayola; indeed, his series of Crayola crayon sculptures show an unparalleled brand loyalty.
Williams selects art subjects that to adults are iconic objects, then reintroduces them by using crayons, a childlike medium. In the gallery, there is a bull head with horns, a skull, a Labrador Retriever, and a flower.
Below, read how Herb Williams describes the process of creating his Crayola crayon sculptures.
Crayola Sculptures
Crayon Art for Grown-Ups
Trend Themes
1. Crayon Sculptures - The trend of creating intricate sculptures using crayons, giving adults a new way to enjoy the medium.
2. Child-like Mediums - The trend of artists using child-like mediums, such as crayons, to create serious art pieces.
3. Brand Loyalty Art - The trend of artists using their brand loyalty to create art pieces inspired by their favorite brands.
Industry Implications
1. Art Supplies - The art supplies industry can innovate by creating new high-quality crayons with adult art audiences in mind.
2. Marketing and Advertising - The marketing and advertising industry can partner with loyal brand customers who are artists to create unique, brand-inspired art.
3. Art Galleries and Exhibitions - The art galleries and exhibitions industry can showcase and feature unique artists and their unique medium and style, attracting new audiences to the art world.