The ‘Crayola Color Chart’ is a very interesting data visualization project by a designer that goes simply by the pseudonym Velociraptor. The project consists of a graphic representation of all of the colors that the iconic crayon manufacturer has developed throughout its history.
What I particularly like about the ‘Crayola Color Chart’ is that it draws on something that I would have thought was fairly simple and reveals its complexity and depth. This is truly a phenomenal visual that I would love to hang in my home.
Implications - Youth consumers have a strong nostalgic attraction to elements from their collective childhood. The Crayola Color Chart is symptomatic of this desire to use elements from that time as fodder for pieces. Companies should take this attraction into account in order to form a more meaningful relationship with this group.
Nostalgic Color Wheels
Crayola Color Chart Depicts the History of Crayola Colors
Trend Themes
1. Nostalgic Attractions - Youth consumers have a strong nostalgic attraction to elements from their collective childhood, creating opportunities for businesses to tap into this sentiment.
2. Data Visualization - Graphic representations like the Crayola Color Chart reveal complexity and depth, providing opportunities for innovative data visualization solutions.
3. Meaningful Relationships - Companies can form more meaningful relationships with youth consumers by incorporating elements from their childhood, as exemplified by the Crayola Color Chart.
Industry Implications
1. Toy and Game Industry - The strong nostalgic attraction of youth consumers presents opportunities for toy and game companies to create products that evoke elements from their collective childhood.
2. Design and Graphic Industry - The success of the Crayola Color Chart highlights the demand for innovative data visualization projects, offering opportunities for designers and graphic professionals.
3. Home Decor Industry - The desire to have the Crayola Color Chart as home decor indicates opportunities for the home decor industry to create products that tap into nostalgic elements from customers' childhood.