Yorkshire-based outerwear brand Craghoppers unveils its first collection of the year and it is designed specifically for the Spring/Summer 2023 season. The main design inspiration behind the capsule is to highlight the importance of water and has paid attention to reducing the consumption of water.
To do so, the brand carefully sources more sustainable materials through a new leather tanning method and the use of organic cotton. As a result, the brand unveils a selection of technical outerwear with new fleeces, tops, headwear, and legwear. Trousers that join the seasonal collection have also been included to have detachable hoods and legs. It is then rounded out by waterproof fabrics that have been used along with new zipped jackets and utility trousers.
Water-Inspired Sustainable Fashion
Craghoppers Unveils a New Collection for the SS23 Season
Trend Themes
1. Water-reducing Materials - With the focus on reducing water consumption, there is an opportunity for companies to develop new materials and processes that lessen the environmental impact.
2. Technical Sustainable Outerwear - As consumers become more aware of the impact of their clothing choices, there is a growing trend towards sustainable and ethical clothing, creating a market opportunity for technical, sustainable outerwear.
3. Multi-functional Design - Designs that offer versatility through detachable and interchangeable features create a unique selling point for consumers interested in functionality and sustainability.
Industry Implications
1. Fashion - The fashion industry needs to focus on innovative ways to reduce water consumption while maintaining the quality and aesthetic of their products.
2. Sustainable Materials - There is a growing demand for sustainable materials that can reduce the environmental impact of clothing manufacturing and provide alternative sources of raw materials.
3. Outdoor Gear - The outdoor gear industry can leverage the trend towards sustainable and technical outerwear to create functional, eco-friendly products for outdoor enthusiasts.