Japanese fashion label CURLY unveils its collection for the Fall/Winter 2020 season and it is full of craft-focused apparel that is made perfectly for the seasonal transition. The brand launches its lookbook and features elements of design that are true to today's day and age, reflecting the pandemic society the globe faces.
The looks are photographed in isolation and the pieces stay true to the brand's overall ethos through silhouettes such as cropped denim, quilted bomber jackets, trim coach jackets, and band collar shirts. The cuts of these designs are complimenting to the body, before additional outerwear is offered such as leather flight jackets, parkas, and anoraks to offer warm elements during the colder seasons of the year. Additional design details include the pattens such as houndstooth, plaid, tie-dye, and camo.
Fall-Ready Craft-Focused Apparel
CURLY Introduces Its Latest Collection for the FW20 Season
Trend Themes
1. Craft-focused Apparel - Craft-focused apparel is a trend that offers opportunities for innovative materials, techniques, and customization options.
2. Seasonal Transition Fashion - Seasonal transition fashion presents opportunities for versatile layering options and functional yet stylish outerwear.
3. Pandemic-inspired Fashion - Pandemic-inspired fashion allows for the integration of protective elements and adaptable designs suitable for a changing world.
Industry Implications
1. Fashion Design - The fashion design industry can explore new materials, construction methods, and sustainability practices to cater to the craft-focused apparel trend.
2. Textile Manufacturing - Textile manufacturing industry can capitalize on the demand for innovative fabrics and patterns that reflect seasonal transition fashion.
3. Outdoor Apparel - The outdoor apparel industry can seize the opportunity to create functional yet fashionable outerwear for fall and winter seasons, incorporating elements from the collection such as quilted designs and warm parkas.