Cinnabon desserts are traditionally only available for purchase at its designated retail locations, but the new Crafted by Cinnabon Mini Rolls have been unveiled as a new treat option that consumers can obtain from Pizza Hut.
The new cinnamon rolls are made with the Cinnabon Makara cinnamon and come topped with the signature cream cheese frosting they are traditionally made with. The new permanent dessert menu item can be ordered from Pizza Hut for dine-in, carryout or as a delivery to suit consumer preferences seamlessly.
The Crafted by Cinnabon Mini Rolls from Pizza Hut come as one of a growing number of food partnerships that are being made between brands to keep consumers satisfied.
Exclusive Cinnamon Roll Desserts
The Crafted by Cinnabon Mini Rolls are Available at Pizza Hut
Trend Themes
1. Food Partnerships - The growing number of food partnerships presents disruptive innovation opportunities for brands to collaborate and offer unique products and experiences to consumers.
2. Convenience Dining - The availability of exclusive Cinnabon desserts at Pizza Hut highlights the trend of convenient dining options, providing opportunities for other restaurants to partner with popular food brands and expand their dessert menus.
3. Expansion of Retail Offerings - The introduction of Crafted by Cinnabon Mini Rolls at Pizza Hut showcases the trend of retail expansion, offering a chance for retail brands to collaborate with food brands and diversify their product offerings.
Industry Implications
1. Food Service - The partnership between Cinnabon and Pizza Hut in offering exclusive cinnamon roll desserts exemplifies a disruptive innovation opportunity for the food service industry to enhance their dessert offerings through collaborations with other established brands.
2. Fast Food - The availability of Crafted by Cinnabon Mini Rolls at Pizza Hut represents a disruptive innovation opportunity for the fast food industry to expand their dessert menus and attract customers with exclusive and indulgent treats.
3. Retail - The introduction of Cinnabon desserts at Pizza Hut illustrates a disruptive innovation opportunity for the retail industry to partner with food brands and diversify their product range, attracting a wider customer base and increasing revenue.