Craft beer has become quite popular with many different consumers, so the Mrs. Renfro Craft Beer Salsa has been created in order to offer a different way to enjoy it. The new salsa is made with a blend of the traditional spices that you'll find in salsa along with Texas Red amber lager in order to add more complexity to the flavor profile of the sauce.
The Mrs. Renfro Craft Beer Salsa was explained by the president of Rahr & Sons who said, "Chips and salsa are a staple snack here in Texas and Mrs. Renfro’s takes great care and pride in offering up the best salsa in the country, so it just made sense to develop a Texas Craft Beer Salsa partnership. Working with their team on the recipe was a lot of fun and we had no shortage of ‘sample tasters’ here at the brewery throughout the development process."
Beer-Infused Salsas
The Mrs. Renfro Craft Beer Salsa is Made with Texas Red Amber Lager
Trend Themes
1. Beer-food Fusion - Opportunity for chefs and food scientists to experiment with incorporating craft beer into non-alcoholic food products.
2. Regional Fusion Products - Introducing new products that combine renowned regional flavors through collaboration of local food producers.
3. Craft Beer Partnerships - Opportunity for craft breweries to partner with non-alcoholic snack manufacturers and come up with products that complement each other.
Industry Implications
1. Food and Beverage - Craft beer producers can explore collaboration opportunities with other food industries to create innovative food products.
2. Snack Foods - Snack food manufacturers can align themselves with the growing trend of craft beer popularity by incorporating beer-infused flavors.
3. Marketing and Branding - There is a chance for creative marketers to develop marketing strategies for food products that can tap into the unique branding and demographics of craft beer enthusiasts.