Forget about green cards and driver's licenses; henceforth, the most coveted personal identifying document -- at least in Toronto -- will be the Craft Beer Passport. This $20 card, available starting today, offers holders generous discounts on craft beer in 20 participating bars around the city. These bars will offer a selection of craft brews to passport holders at a rate of just $2 per 12-ounce serving, or 3/4 of a pint.
Participating establishments include some of Toronto's most reputed beer bars including Get Well, Tequila Bookworm and The Wren. Simply show up at any of these establishments with the Craft Beer Passport, claim your discount and drink away.
'Passport holders' who visit all 20 participating bars stand to save around $40, money that can be joyously funneled into more craft beer consumption.
Crafty Beer Discounts
The Craft Beer Passport Gives Beer Lovers Delicious Discounts on Craft Brews
Trend Themes
1. Craft Beer Passport - Opportunity for other cities to create similar craft beer passport initiatives to promote local breweries and offer discounts.
2. Craft Beer Discounts - Opportunity for breweries to partner with local establishments to offer exclusive discounts to customers, increasing brand loyalty and sales.
3. Craft Brew Consumption - Opportunity for craft breweries to tap into the growing trend of craft beer consumption by offering unique and innovative flavors to attract more customers.
Industry Implications
1. Hospitality Industry - Opportunity for bars and restaurants to collaborate with local craft breweries and offer special discounts to attract more customers.
2. Brewing Industry - Opportunity for breweries to capitalize on the popularity of craft beer by partnering with establishments and offering discounts to increase sales.
3. Tourism Industry - Opportunity for cities to promote local craft beer scenes as a tourist attraction, attracting beer enthusiasts and boosting tourism revenue.