The premium Odwalla Craft Ades put a fresh new spin on Odwalla’s core lemonade and limeade products with flavors that range from fruity and floral to savory and herbaceous. The six interesting varieties in the lineup include: Blackberry Basil Lemonade, Lavender Mint Lemonade, Spicy Watermelon Lemonade, Tangerine Passionfruit Lemonade, Strawberry Guava Lemonade and Pomegranate Limeade.
All of these beverages are naturally sweetened from natural flavors and cane sugar, and get their unique flavors from herbs, spices and botanical ingredients. The craft-inspired beverages tap into emerging flavors that are described as "surprising and delicious" and have the potential to satisfy consumers who are seeking out bold new beverage experiences.
The Coca-Cola Co.'s Odwalla Craft Ades were recently recognized with a National Restaurant Association 2019 Food and Beverage Innovation Award.
Naturally Sweetened Artisanal Drinks
Odwalla Craft Ades are Flavored by Herbs, Spices & Botanicals
Trend Themes
1. Craft-inspired Beverages - Craft-inspired beverages using natural flavors, herbs, spices, and botanicals are gaining popularity, offering disruptive innovation opportunities for artisans and beverage manufacturers.
2. Bold Flavor Experiences - Consumers seeking bold new beverage experiences are driving the demand for surprising and delicious flavors, presenting disruptive innovation opportunities for flavor developers and product creators.
3. Natural Sweeteners - The growing preference for naturally sweetened drinks, using cane sugar and natural flavors, opens up disruptive innovation opportunities for beverage companies focused on healthier alternatives.
Industry Implications
1. Artisanal Beverage Manufacturing - The rise of craft-inspired beverages creates disruptive innovation opportunities for artisanal beverage manufacturers to cater to the changing preferences of consumers.
2. Flavor Development - The demand for bold and unique flavors in the beverage industry presents disruptive innovation opportunities for flavor developers and food scientists to create innovative new products.
3. Health-conscious Beverage Industry - The increasing consumer interest in naturally sweetened drinks paves the way for disruptive innovation opportunities for businesses in the health-conscious beverage industry, focusing on developing healthier alternatives without sacrificing taste.