Crack Magazine, a famous British music and culture publication, has announced the launch of 'Crack Creative Company (CC Co.),' a full-blown creative agency that has been operating informally since 2016 without an official name.
Prior to its official launch, the company has already worked with brands such as Nike, Spotify, O2, and New Balance. Now, newly registered, CC Co. plans to take on projects with major brands including Apple, Sonos, and Burberry. Located in North London, the new company will offer services including copywriting, brand strategy, events planning, and marketing.
"CC Co reflects the framework and ethos that forms the DNA of Crack Magazine. We’re built from a community of creatives, artists, and people passionate about culture," said Jake Applebee, referencing the company's unique approach to creative campaigns.
Magazine-Owned Creative Agencies
Crack Magazine Launches Multi-Faceted Brand Agency Called 'CC Co'
Trend Themes
1. Magazine-owned Creative Agencies - The trend of magazines opening creative agencies is disrupting the advertising and marketing industry and presenting new opportunities for brand partnerships.
2. Crossover Brands - The trend of publications and media companies expanding into creative agencies is creating new crossover opportunities between the media and advertising industries.
3. Community-driven Campaigns - Creative agencies such as CC Co. are emphasizing community-driven campaigns, which is emerging as a popular trend in marketing and advertising.
Industry Implications
1. Publishing - The publishing industry is expanding into the advertising sector by starting their own creative agencies, creating disruptive opportunities for brand partnerships.
2. Advertising - The advertising industry is being disrupted by the emergence of magazine-owned creative agencies as a new competitor in the market.
3. Fashion - Fashion brands such as Burberry are partnering with creative agencies like CC Co. to create innovative marketing campaigns and reach new audiences.