Soccer superstar Cristiano Ronaldo has unveiled the latest campaign for his CR7 underwear brand. What's unique about this particular series is that it features the Portuguese sex symbol posing in a series of unretouched images. Moreover, rather than simply posing in the typical smoldering postures, Ronaldo is captured in soccer-related poses showing him running up to take a freekick or aiming a shot.
The Real Madrid legend says that for this collection, he chose to "focus on re-working some of my favorite silhouettes and designs from previous collections". That being said, these pieces are updated with a fresh twist for the Fall/Winter season, with the trunk design being one of the stars of the show.
"The trunk is a style that I’ve worn throughout the year, and for me it is the most comfortable style in the range, so I wanted to make sure that it is available in a variety of different design options- something for every man."
Unretouched Underwear Campaigns
This New CR7 Underwear Campaign Features Soccer-Related Poses
Trend Themes
1. Unretouched Underwear Campaigns - Unretouched images in advertising campaigns are becoming a trend, bringing authenticity and transparency to marketing strategies.
2. Sports-inspired Underwear - Sports-inspired poses and designs in underwear campaigns are becoming popular, appealing to sports fans and athletes alike.
3. Revamped Classic Designs - Updating classic designs with a fresh twist is a trend in the men's underwear industry, giving a modern touch to traditional pieces.
Industry Implications
1. Men's Underwear - The men's underwear industry has the opportunity to embrace authenticity in advertising and offer sports-inspired designs to attract a wider audience.
2. Sports Merchandise - The trend of sports-inspired poses and designs in men's underwear campaigns can be leveraged by the sports merchandise industry to expand their product offerings.
3. Marketing and Advertising - Revamping classic designs with a fresh twist and incorporating unretouched images into advertising campaigns can be a disruptive innovation opportunity for marketing and advertising professionals.