The C.P. Company Fall/Winter 2018 collection is showcased in Slam Jam's new seasonal lookbook. The Italian sportswear label designed the new selection with the approach of honoring its own heritage and roots of identity. This highlights the 80s and the surrealism that took over that era through bold aesthetics, which is translated into the editorial as well. Some silhouettes in the capsule include outerwear options, large blazers, parkas, knitwear, shirts, down jackets, knit beanies and backpacks.
The editorial brings forth bright accessories and props to give off the overarching theme the label is aiming to evoke—retro 80s elements and surrealism. The entire C.P. Company Fall/Winter 2018 capsule is now available to shop online at Slam Jam.
80s-Inspired Winter Editorials
Slam Jam Highlights the Moody C.P. Company Fall/Winter 2018 Line
Trend Themes
1. 80s-inspired Fashion - Brands can explore the potential for incorporating bold and playful aesthetics of the 80s into their current collections to appeal to consumers seeking nostalgia and uniqueness.
2. Surrealism in Fashion - Designers can experiment with incorporating surreal elements into their collections, creating thought-provoking and stimulating pieces for consumers looking for avant-garde clothing alternatives.
3. Heritage-inspired Fashion - Brands can honor their lineage and roots of identity by creating collections inspired by their heritage, appealing to consumers interested in exploring the tradition and history of established fashion labels.
Industry Implications
1. Fashion Retail - Retailers can curate themed collections, inspired by specific decades or trends, to offer consumers shopping experiences that go beyond the traditional seasonal approach.
2. Fashion Design - Artists can create innovative and eccentric designs that highlight surrealism and pay homage to a past decade, providing consumers with unique and attention-grabbing fashion pieces.
3. Fashion Marketing - Marketers can focus on telling the story of a brand's heritage and how it applies to their current collection, inspiring consumers to connect with the history and values of their favorite labels.