Sometimes, shopping isn’t so much about buying stuff (I said, sometimes) as much as it is about social interaction. There’s nothing better than gossiping and catching up with good friends while browsing through clothing racks. Enter Couture Society, an online social shopping site that basically lets you shop and socialize—all virtually.
Offering major retailers including Bloomingdales, ShopBop, BlueFly, Macy’s and Saks 5th Ave, Couture Society allows users to search and browse through their favorite brands’ offerings all the while interacting with friends online. As users shop, they can build wish lists, put their faves on their personal style profiles, and share their fashion finds and opinions with friends using a built-in chat function or via Facebook or Twitter. Now there’s no more reason to leave the house!
Social Shopping Sites
Couture Society Combines Online Shopping With Social Networking
Trend Themes
1. Social Shopping - Couture Society combines online shopping with social networking, paving the way for social shopping experiences.
2. Virtual Interaction - Couture Society allows users to virtually shop and socialize with friends, opening up opportunities for virtual social interactions during shopping.
3. Personalized Shopping Experience - Couture Society lets users build wish lists and personal style profiles, enhancing the personalized shopping experience with tailored fashion recommendations.
Industry Implications
1. E-commerce - Couture Society's integration of online shopping and social networking presents disruptive innovation opportunities in the e-commerce industry.
2. Fashion Retail - Couture Society's collaboration with major retailers offers disruptive innovation opportunities in the fashion retail industry by combining shopping and socializing in one platform.
3. Social Media - Couture Society's integration with Facebook and Twitter enables disruptive innovation opportunities in the social media industry through seamless sharing of fashion finds and opinions.