Athletic apparel company Lululemon and 113-year-old high-fashion fabric company Forster Rohner teamed up to create a limited-edition holiday collection that includes stylish sports bras and couture leggings.
The collaboration sees classic Lululemon pieces reimagined with bold prints from the same company that is responsible for designing for high-end fashion brands like Dior, Oscar de la Renta, Prada and Chanel. While it is one feat to create a piece of athleticwear that looks aesthetically appealing, it was the goal of Lululemon and Forster Rohner to make sure the artfully designed garments could keep up with a consumer's rigorous workouts.
As part of their collaboration, Lululemon and Forster Rohner created three digital prints: Overlaced, Fluorlace Multi and Embellished Multi.
Collaborative Couture Leggings
Lululemon & Forster Rohner Made a Limited-Edition Holiday Range
Trend Themes
1. Collaborative Couture - The trend of fashion and athletic wear brands collaborating with high-fashion fabric companies to create limited-edition collections opens up disruptive innovation opportunities in the luxury athleisure market.
2. Artful Athleticwear - The trend of creating athletically functional and aesthetically appealing garments opens up disruptive innovation opportunities for brands to cater to consumers who value both style and performance in their workout attire.
3. Digital Print Collaboration - The trend of creating unique and eye-catching digital prints for athletic apparel through collaborations between fashion and fabric companies presents disruptive innovation opportunities for brands to create one-of-a-kind designs that stand out in the market.
Industry Implications
1. Athletic Apparel - The athletic apparel industry can embrace the trend of collaborative couture to attract customers looking for stylish and high-quality workout wear that combines fashion and functionality.
2. Fashion Fabric - The fashion fabric industry can capitalize on the trend of artful athleticwear by partnering with athletic apparel brands to create high-performance fabrics that are also visually appealing.
3. Digital Printing - The digital printing industry can leverage the trend of digital print collaboration in the fashion and athleticwear sectors to offer their services and expertise in creating unique and innovative prints for garments.