These three new Courrier International ads function based on a clever rewriting of history. Featuring man's first steps on the moon, the World Trade Center and JFK, the campaign designed by Saatchi & Saatchi is shocking but effective.
Each of the Courrier International ads feature a major occasion in American history. The company boldly suggests that a publication such as this is so hastily informed that it can anticipate events, and brief its readers on the subject. A close look at these images will reveal artful solutions to avoiding catastrophe—in one case, for the Russians.
American Moments Ads
The Courrier International Ads Feature Beat History to the Punch
Trend Themes
1. Rewriting History Ads - There is an opportunity for agencies to help brands tell impactful stories in their campaigns by rewriting significant events in history.
2. Hastily Informed Publications - There is an opportunity for media companies to create engaging content by positioning themselves as publications that can anticipate events and brief readers on the subject.
3. Shockvertising Campaigns - There is an opportunity for brands to capture the attention of audiences by creating shocking campaigns that feature major events in history in an unexpected way.
Industry Implications
1. Advertising - As seen in the creative campaign by Saatchi & Saatchi, there is an opportunity for advertising agencies to push boundaries and create bold and impactful ads for their clients.
2. Media & Publishing - There is an opportunity for media companies to differentiate themselves by positioning their publications as timely and well-informed sources that can forecast and anticipate events.
3. Entertainment - There is an opportunity for entertainment companies to create content that reimagines significant events in history, offering a fresh perspective on these moments and engaging audiences in unexpected ways.