Maybe the most important bathroom controversy, aside from the one around ‘seat down vs seat up,’ is which way the toilet paper roll should go. Should the paper come off the top or out from the bottom?
Kimberly Clark®, the maker of Cottonelle toilet paper, is getting to the bottom of the matter with their interactive website that asks people to answer the question, "Which way do you roll?" with a vote.
The ‘roll over’ votes are currently outpacing the ‘roll under’ votes at about 4 to 1.
Toilet Paper Wars
Cottonelle Ad Campaign Crowdsouces Answer to 'Which Way Do You Roll?"
Trend Themes
1. Crowdsourced Ad Campaigns - The success of Cottonelle's crowdsourced campaign to settle the toilet paper roll controversy highlights the potential for businesses to engage consumers in creating and promoting their products.
2. Interactive Marketing - Kimberly Clark's interactive website demonstrates the growing trend of businesses using interactive platforms to engage with their audience and gather data for product development and marketing strategies.
3. Consumer Preferences in Everyday Products - The toilet paper roll debate underscores the importance of understanding and catering to consumer preferences, even in seemingly mundane products, in order to create loyal customers and gain a competitive edge.
Industry Implications
1. Household Products - The toilet paper industry could use crowdsourcing and interactive marketing strategies to engage consumers and differentiate their products in a highly competitive market.
2. Marketing and Advertising - The success of Kimberly Clark's interactive ad campaign for Cottonelle highlights the potential for marketing and advertising agencies to leverage consumer engagement and create impactful campaigns.
3. Consumer Goods - Consumer goods companies can benefit from understanding and responding to consumer preferences in order to develop products that resonate with their target audience and drive brand loyalty.