Over the years, the iconic flavor of Dr. Pepper has been reimagined in everything from ice lollies and blended drinks to lip balms—and now, Taste of Nature is helping consumers with a sweet tooth to enjoy the taste of the soda in the form of a cotton candy product.
The officially licensed Dr. Pepper Cotton Candy is set to launch in stores as of 2018, introducing an entirely new way for fans of the carbonated beverage to indulge in a favorite flavor in a food form. A range of crossover food and beverage products have been launched in this way, reinvigorating a consumer's love of a particular product.
Taste of Nature's range of cotton candy products also includes unusually flavored options like Hawaiian Punch Cotton Candy and Sour Cotton Candy Swirlz.
Soda-Flavored Cotton Floss
Taste of Nature Launched a Dr. Pepper Cotton Candy Product
Trend Themes
1. Flavored Cotton Candy - Introducing unconventional flavors in cotton candy creates new opportunities for food and beverage innovation.
2. Crossover Food and Beverage - Combining the flavors of popular beverages with different food forms can generate new consumer experiences.
3. Unusual Flavored Products - Offering unique and unexpected flavor combinations in food products can attract adventurous consumers.
Industry Implications
1. Food and Beverage - The food and beverage industry can explore new products and flavors by incorporating popular beverages like Dr. Pepper into different food forms.
2. Confectionery - Confectionery companies can create innovative and unique products by expanding their range of cotton candy flavors to include unconventional options.
3. Licensing and Merchandising - Industries involved in licensing and merchandising can collaborate with popular beverage brands to create crossover products that appeal to fans of the brand.