Dove recently created the injectable billboard to combat toxic beauty standards and to continue the initiative, it launches Cost of Beauty: A Dove Film. The company tells the true story of a teenager who has been negatively impacted by the effects of social media, taking a toll on her mental health.
It shines a light on the costs of not creating meaningful changes to online spaces. The brand's research notes that 8/10 experts agree that social media is a factor that feeds into a mental health crisis. Dove partners with Lizzo, Common Sense Media, and ParentsTogether Action to encourage legal authorities to implement safe practices in order to protect youth in the online social space.
Mental Health-Protective Films
Dove's Cost of Beauty: A Dove Film Protects Teen's Mental Health
Trend Themes
1. Mental Health-protective Technology - Developing technology that shield individuals from negative content and effects of social media to improve mental health.
2. Authentic Storytelling in Advertising - Using genuine narratives that tackle mental health and reflect today's societal issues as a way of promoting brand values and creating meaningful change.
3. Collaboration for Social Change - Teaming up with organizations that advocate for mental health in order to create change and promote healthier digital environments.
Industry Implications
1. Healthcare Industry - The healthcare industry can take advantage of the growing demand for mental health resources and develop new technologies and services that promote positive mental health.
2. Entertainment Industry - The entertainment industry has a role to play in portraying diverse and authentic representations of mental health in media and promoting positive attitudes toward mental health.
3. Marketing and Advertising Industry - The marketing and advertising industry has the unique opportunity to use their platforms to contribute to positive societal change and promote meaningful conversations about mental health.