For the making of its skincare solutions, Cosmos favors the use of 100% pure, plant-based ingredients and chemical-free formulas to create a range of products that are "cosmically linked to Earth Tu Face," which is a brand that also produces luxury, plant-based skincare products.
Products from Cosmos include a toner, a face oil and a face wash, all of which feature soothing, beautifying lavender essential oil as a main ingredient. Some of the other all-natural ingredients that are included in Cosmos' skincare range include steam-distilled rose water, witch hazel and aloe.
For these products, Cosmos adopted minimalist packaging that features simple cut-out shapes that remind of the sun and moon, while also offering a peek at the liquid products inside of the pump, spray and dropper bottles.
Cosmic Skincare Branding
Cosmos' Toners, Face Oils and Face Wash Bottles Depict the Moon and Sun
Trend Themes
1. Natural Skincare - Disruptive innovation opportunity: Develop innovative plant-based skincare products using chemical-free formulas.
2. Minimalist Packaging - Disruptive innovation opportunity: Create simple and visually appealing packaging designs that showcase the product while also being eco-friendly.
3. Cosmic Branding - Disruptive innovation opportunity: Explore unique celestial-themed branding strategies to differentiate skincare products in the market.
Industry Implications
1. Skincare - Disruptive innovation opportunity: Utilize 100% pure, plant-based ingredients to revolutionize the skincare industry and provide natural alternatives.
2. Beauty Packaging - Disruptive innovation opportunity: Innovate sustainable packaging solutions that align with minimalist design principles and offer transparency to the product.
3. Luxury Skincare - Disruptive innovation opportunity: Introduce cosmic-inspired branding strategies to capture the attention of luxury skincare consumers and offer unique product experiences.