The creative agency 'Stranger & Stranger' is known for its ability to create eye-catching liquor packaging but it has now designed branding for cosmetics bottles and jars.
The packaging is inspired by old-fashioned apothecary jars and is an homage to traditional barbershops in Brooklyn, New York. The line of cosmetics is targeted towards men and consists of pomades, hair moulding pastes, finishing creams, shampoos and tonic sprays. The cosmetics bottles are labeled themselves and also come in tins that are emblazoned with gold writing that is anything but simple.
This line of cosmetics is able to perfectly cater to a mature male demographic that may feel a certain sense of nostalgia when using these items.
Apothecary-Inspired Cosmetics Bottles
This Brand Was Inspired by Old-School Barbershops
Trend Themes
1. Apothecary-inspired Packaging - Creative agencies can design packaging that borrows from traditional apothecary jars to market cosmetics.
2. Nostalgic Cosmetics Products - Brands can target mature male markets by designing cosmetics products that tap into feelings of nostalgia.
3. Luxury Cosmetics Packaging - Luxury cosmetics brands can utilize unique packaging, such as gold-emblazoned tins and labeled bottles, to differentiate themselves from competitors.
Industry Implications
1. Cosmetics - Cosmetics brands looking to target mature male markets can create apothecary-inspired packaging and nostalgic products.
2. Creative Agency - Creative agencies can explore apothecary-inspired packaging designs for cosmetics brands targeting male consumers.
3. Luxury Goods - Luxury goods brands can innovate by creating unique packaging, such as gold-emblazoned tins and labeled bottles, for their cosmetics products.