adidas introduces a new set of colorways to join its roster in the form of the new COS Supernova sneaker model for the season. The inspiration behind the new footwear is drawn from themes of Outerspace. The two tonal palettes include a bold blue option and followed by another bold look of gold.
The shoes nod to the brand's Galaxy sneakers that made their first launch back in the 2000s. It has hand-dyed details throughout the upper and stone-washing accents to create a worn-in look. Additional details include its EVA midsole base foundation and the FORMATION technology along the heel that provides support over a long period of time. The sneakers are rounded out by a rubber outsole unit and muted textile lining
Outerspace-Inspired Technical Sneakers
adidas Presents Two New COS Supernova Sneaker Colorways
Trend Themes
1. Outerspace-inspired Footwear - There is an opportunity for companies to design and produce shoes that take inspiration from outer space.
2. Hand-dyed Sneakers - Companies can explore hand-dyed techniques in creating unique and artistic designs for sneakers.
3. Formation Technology - The use of FORMATION technology can lead to the development of sneakers that offer better support for prolonged wear.
Industry Implications
1. Footwear Industry - Footwear companies can capitalize on the evolving trend of unique and bold sneaker designs inspired by pop culture and technology.
2. Fashion Industry - Hand-dyed techniques can be applied to other fashion products such as clothing and accessories, creating one-of-a-kind statement pieces.
3. Sportswear Industry - Formation technology can be integrated into sportswear to enhance athletes' performance and protect against injuries.