Since sites like Twitter, Facebook and Google+ are the way of the future when it comes to communication, it's important for businesses to analyze corporate social media use.
By looking at social media use and the trends within it, we can gain valuable insights into which companies are embracing this shift in communication and marketing and which ones have some work to do. This infographic on corporate social media use ranks the top 20 corporations based on an amalgamation of data from Twitter followers and Facebook fans. Topping the list is Facebook itself, which is kind of a no brainer. Other notables include Coca-Cola, MTV & Disney.
The corporate social media use infographic also gives us additional stats on companies that didn't make the cut, categorized by industry.
Corporate Social Media Infographics
This Graph Measures Corporate Social Media Use
Trend Themes
1. Social Media for Business Communication - Businesses that use social media to connect and communicate with their audience will be able to gain valuable insights and improve their marketing strategies.
2. Corporate Social Media Analytics - The ability to analyze social media trends can give companies a competitive edge in their industry.
3. Social Media Marketing Strategies - Companies that develop effective social media marketing strategies can improve their brand awareness and engagement with their target audience.
Industry Implications
1. Marketing - Marketing companies can use social media analytics to offer better services and insights to their clients.
2. Technology - Technology companies can develop tools and platforms to help businesses analyze and manage their social media presence.
3. Entertainment - Companies in the entertainment industry, such as MTV and Disney, can leverage social media to connect with their audience and improve their marketing strategies.