If one artist could sum up my nightmares with his work, it would be Walter Robinson. He investigates the ways in which we create identities out of the products we consume. Amongst his inspiration are branding, corporate logos, mascots, cartoon characters, and advertising text.
As always, the beauty lies in the details. It is these touches, such as the napalm air freshener tree, that really make this series of installations work for me.
Implications - The idea of lampooning corporate behavior isn't new, but it's become more intense and relevant considering the irreparable, self-induced blows that large companies have dealt against the environment and its inhabitants -- both human and non-human. These days, it's incredibly important that businesses separate themselves from the negative image associated with greedy, destructive corporations by adopting green policies or engaging in corporate citizenship.
Corporate Nightmare Artwork
Comments On Consumerism by Walter Robinson
Trend Themes
1. Critique of Consumerism - Opportunity to disrupt traditional consumerist behaviors by challenging and subverting the ways we create identities through products.
2. Branding and Logo Culture - Potential for innovative approaches to branding and logo design that reflect a more conscious and ethical approach to consumer culture.
3. Environmental Awareness in Business - Opportunity to disrupt negative corporate image by adopting green policies and engaging in corporate citizenship.
Industry Implications
1. Art and Design - Exploration of new artistic techniques and mediums to critique and challenge consumerism and corporate culture.
2. Marketing and Advertising - Opportunity to redefine branding strategies and create ethical advertising campaigns that resonate with conscious consumers.
3. Sustainability and Environmental Consulting - Growing demand for consulting services to assist businesses in adopting green policies and practices to improve their corporate citizenship.