Corona Refresca is inspired by the citrusy tastes of tropical fruit. The line of spiked seltzers contains a total of three options, each 199 in caloric intake and 4.5 % alcohol by volume. The flavors include Coconut Lime, Guava Lime, and Passionfruit Lime.
The debut of the Corona Refresca range coincides with the increase of consumer interest in the area of spiked seltzers, which have been identified as the drink of the summer by many.
The premium spiked refreshers have been imported from Mexico. The Corona Refresca cans are slim and compact. They come in a variety pack which boasts four of each flavor option. The drinks were launched in the US market in early May of 2019.
Mexico-Imported Premium Spiked Seltzer
Corona Refresca's Variety Pack Contains Three Flavours
Trend Themes
1. Premium Spiked Seltzers - Opportunity to capitalize on the growing consumer interest in premium spiked seltzers by introducing new flavors and innovative packaging.
2. Imported Beverages - Opportunity for businesses to import unique and popular beverages from other countries to meet the demand of adventurous consumers.
3. Variety Packs - Disruptive innovation opportunity lies in creating variety packs that offer a diverse range of flavors to cater to consumers' desire for choice and convenience.
Industry Implications
1. Alcoholic Beverages - Disruption potential in the alcoholic beverage industry by introducing premium spiked seltzers that appeal to health-conscious consumers.
2. Import/export - Opportunity for import/export businesses to expand their portfolio by importing popular beverages from Mexico and other countries.
3. Packaging - Innovation potential in the packaging industry to create slim and compact cans that are visually appealing and suitable for variety packs.