Corona beer caught the public’s attention full blast, with splashes of colorful paint being thrown everywhere in the heart of downtown. This was one of the largest paint parties held in Canada up to date.
Attendees were asked to dress in all white when entering the designated paint zone at Dundas Square, a high-traffic area in Toronto. Then, the mess began -- Corona provided buckets of paint for participants. The whole district was full of abstract works of art and there was also a giant blank canvas and mural for people to leave their signatures.
Ice-cold Coronas were sold at the bar, while Corona provided free food and live performances from a lineup of DJs and artists.
Downtown Paint Publicity Stunts
The Paint Party 2013 for Corona Beer Was a Vibrant and Messy Event
Trend Themes
1. Immersive Experiences - Creating interactive events that engage attendees in unique and immersive experiences through the use of paint and other interactive elements.
2. Branded Entertainment - Utilizing public stunts and events to generate buzz and attention for a brand, creating memorable and shareable experiences.
3. Event Marketing - Harnessing the power of large-scale events to promote brands and products, creating a lasting impact on attendees and the wider audience.
Industry Implications
1. Beverage - Beer and beverage brands can leverage immersive experiences and branded entertainment to differentiate themselves in a crowded market and connect with consumers on a deeper level.
2. Entertainment - Event marketing and immersive experiences offer opportunities for the entertainment industry to engage audiences in new ways, creating memorable and engaging experiences that drive ticket sales and brand loyalty.
3. Marketing and Advertising - Organizations in the marketing and advertising industry can explore the potential of immersive event experiences and branded entertainment to create impactful campaigns for their clients, breaking through the traditional advertising clutter.