Japanese imprint COOTIE introduces its latest collection designed for the Spring/Summer 2019 season and it is complete with inspiration drawn from America. The American inspiration stems from its heritage skate culture but the design offerings stay rooted in its Japanese upbringing with the slouchy relaxed structures.
Some of the standout pieces include the wide trousers that have a cropped cut, a monochrome Hawaiian shirt with floral prints, a washed long sleeve shirt that has been cut and sew, a small pebbled leather tote bag, blazer-like varsity jacket and its matching pants, and more. The ultimate aesthetics go towards an angle that brings sophistication and formality to skatewear. The entire seasonal collection is set to drop online at COOTIE on February 23rd.
Casual Slouchy Streetwear
COOTIE's SS19 Capsule is Full of Relaxed Silhouettes and Clean Cuts
Trend Themes
1. Relaxed Silhouettes - Disruptive innovation opportunity: Explore innovative fabrics and materials to create comfortable yet stylish clothing.
2. Clean Cuts - Disruptive innovation opportunity: Develop sustainable and eco-friendly manufacturing processes to achieve clean and precise garment cuts.
3. Heritage Skate Culture - Disruptive innovation opportunity: Fuse traditional skatewear with luxury elements to create a new market segment for high-end streetwear.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Integrate technology, such as smart fabrics or augmented reality, into streetwear designs.
2. Textile - Disruptive innovation opportunity: Develop new sustainable materials for streetwear, such as biodegradable or recycled fabrics.
3. Retail - Disruptive innovation opportunity: Create unique online shopping experiences that cater to the streetwear community, such as virtual try-on or custom design options.