It's been years since Milk Makeup first introduced its caffeine-infused Cooling Water stick to instantly revive the tired skin and combat undereye puffiness, and now the beauty brand is introducing a fresh take on this product with its all-new Cooling Water Eye Patches.
Like the Cooling Water stick, the gel Cooling Water Eye Patches are also infused with caffeine to boost microcirculation and energize targeted areas of the skin. Other notable ingredients in the formula include natural seawater, aloe and lavender, which come together to simultaneously calm and hydrate.
For optimal results, the brand recommends leaving the eye patches on the face for 10 to 15 minutes multiple times a week. Although the patches are cooling on their own, they may also be kept in the fridge for additional cryotherapy-like benefits.
Cooling Caffeine Eye Patches
Milk Makeup's Cooling Water Eye Patches Calm and Energize the Skin
Trend Themes
1. Caffeine-infused Beauty Products - Disruptive innovation opportunities can be found in the creation of new caffeine-infused beauty products that energize and revitalize the skin.
2. Targeted Skincare - There is a growing trend in the beauty industry towards developing skincare products that specifically target certain areas of the skin, such as under the eyes.
3. Cryotherapy-inspired Beauty - Incorporating cryotherapy-inspired techniques, like cooling products or storing skincare products in the fridge, can provide unique and refreshing beauty experiences.
Industry Implications
1. Beauty and Personal Care - The beauty and personal care industry can explore the development of innovative skincare products using caffeine and other natural ingredients to address specific skin concerns.
2. Wellness and Spa - The wellness and spa industry can incorporate cryotherapy-like benefits into their offerings, providing customers with refreshing and invigorating experiences.
3. Retail and E-commerce - Retailers and e-commerce platforms can capitalize on the popularity of targeted skincare by offering a diverse range of specialized beauty products to meet consumer demands.