Nike unveils an extravagant iteration of the Air Force 1 Mid NYC sneaker model with the Cool Grey colorway design. The shoe's main appeal can be seen in the logo section on the side. The Swoosh branding is complete with jeweled detailing for a bold and dramatic look to the neutral tonal palette.
In terms of the construction, the shoe is made from premium leather touches at the ankle straps, the heels, the quarter paneling, the tongue, and the toe boxes. To add some tonal contrast, there are milky white details at the Swooshes as well. NYC branding is marked at the tongue, the insoles, heels, and the straps, as well as the laces. Colorblocking finishes the silhouette at the midsole foundation.
Jewelled Logo Mid-Top Sneakers
Nike's Air Force 1 Mids Get a Cool Grey Colorway Design
Trend Themes
1. Jeweled Sneakers - The trend towards extravagant sneakers with jeweled details on the branding presents opportunities for retailers to market to luxury fashion enthusiasts.
2. Premium Leather Sneakers - The growing demand for sneaker construction with quality leather components presents disruptive innovation opportunities for companies to invest in premium leather materials.
3. City-specific Sneakers - The trend towards city-specific branding on sneakers presents opportunities for local retailers to market custom designs and create a sense of exclusivity.
Industry Implications
1. Fashion Retail - The trend towards luxury and premium sneakers with unique branding presents opportunities for retailers to target fashion-conscious consumers with higher-end products.
2. Leather Industry - The growing demand for premium leather sneaker construction presents opportunities for leather companies to expand their market and provide high-quality materials to footwear manufacturers.
3. Customized Sneaker Retail - The trend towards city-specific sneaker branding presents opportunities for local retailers to offer customized designs for unique and exclusive products.