Immi, the world's first low-carb, high-protein, and 100% plant-based instant ramen, has partnered with TikTok star CookingWithLynja for a limited-edition drop. The co-branded ramen collaboration comes in bold yellow packaging with cutouts of Lynja and her dog, Charlie, alongside classic ramen toppings. The packaging is completed with Lynja's classic Gen-Z tagline, "Bussin or nah?" inspired by her infamous TikTok series.
Immi's Black Garlic "Chicken" Ramen, a cult favorite, will be available for $39/6 pack or $72/12 pack, and the collaboration will be sold exclusively on immieats.com while supplies last. Each box of the co-branded drop will come with a custom postcard from Lynja herself.
This collaboration showcases the power of partnering with social media influencers and creating limited-edition drops to generate excitement among consumers. It also highlights the importance of finding partners who share the same values and mission, as Immi and CookingWithLynja both promote living boldly and making food fun. The partnership also showcases the rising trend of healthy, plant-based eating that appeals to consumers seeking better-for-you food options.
Co-Branded Viral Ramen
immi and TikTok Celeb CookingWithLynja Debut New Ramen
Trend Themes
1. Limited-edition Collaborations - Creating limited-edition drops in collaboration with social media influencers can generate excitement and increase brand awareness.
2. Plant-based Eating - The rising trend of healthy, plant-based eating presents opportunities for innovation in the food industry.
3. Influencer Marketing - Partnering with social media influencers can be an effective way to reach younger audiences and build brand loyalty.
Industry Implications
1. Food and Beverage - The food industry can explore innovative plant-based options and limited-edition collaborations to appeal to health-conscious consumers.
2. Social Media - Social media platforms can develop influencer marketing strategies and tools to connect brands with relevant influencers.
3. Marketing and Advertising - Marketing and advertising agencies can specialize in developing unique and effective influencer marketing campaigns for their clients.