Weber, the grill manufacturing company, recently acquired a smart cooking startup company named June in a deal that did not publicly disclose the purchase price.
Weber also indicated that despite the acquisition, June will operate as a distinct brand and the company will continue to develop new products and sell its existing ones, including the June Oven. June was originally launched in 2013 by Matt Van Horn and Nikhil Bhogal. Bhogal will now transition into an SVP of Technology and Connected Devices role for the entire Weber lineup.
"Matt put together a team of superstars, and we just got a first-round draft pick that takes the Weber game to another level," said Chris Scherzinger, the CEO of Weber. "That allows us to accelerate a significant number of initiatives, and you can expect to see an expansion of what Weber Connect can become in terms of new experiences for consumers, new services and new products, for sure, starting as early as 2021 and 2022."
Cooking Startup Acquisitions
Weber Purchased June to Continue Developing Cooking Products
Trend Themes
1. Smart Cooking Products - There's an opportunity for companies to develop smarter and connected cooking products.
2. Brand Acquisition - More companies will likely acquire startups to expand their product offerings and tap into new market segments.
3. Connected Devices - The development of connected devices will continue to evolve and shape the future of the cooking industry.
Industry Implications
1. Home Appliances - Home appliance companies can benefit from developing and acquiring smart cooking products to offer consumers more convenience and enhanced experiences.
2. Technology - The technology industry can play a major role in the development of connected devices and smart cooking products.
3. Food and Beverage - Food and beverage companies can utilize smart cooking products and connected devices to enhance their products and services for customers.