The popularity of sriracha around the world is palpable, so Lee Kum Kee has created new cooking sauces that help to expand the flavor profiles of the Asian condiment.
Sriracha Barbecue and Sriracha Stir-Fry are the new condiments from the brand that look to make cooking with the essence of sriracha but with a bit less heat possible.
Sriracha is a favorite amongst many different consumers because of the way that it offers a spicy yet sweet finish on the palate. However, as the sauce becomes commonplace it would seem as though consumers are in search of a new option.
The Lee Kum Kee cooking sauces can be used straight-up in recipes or when barbecuing without having to mix or blend them with anything else.
Spicy Balanced Cooking Sauces
The New Lee Kum Kee Cooking Sauces Expand on Popular Flavors
Trend Themes
1. Expanding Flavor Profiles - Creating new cooking sauces that offer a variety of flavors beyond traditional options like sriracha.
2. Mild Heat Options - Developing cooking sauces that provide a similar spicy yet sweet finish as sriracha, but with less intensity.
3. Convenient Cooking Solutions - Offering cooking sauces that can be used directly in recipes or for barbecuing without any additional mixing or blending.
Industry Implications
1. Condiments - Opportunity for condiment companies to create and market cooking sauces that go beyond traditional flavors.
2. Food Manufacturing - Disruptive innovation in the development and production of cooking sauces to cater to consumers' evolving taste preferences.
3. Foodservice - The introduction of new cooking sauces provides opportunities for restaurants and caterers to enhance their menu offerings and create unique dishes.