United States-based couple Zach and Justine created a blog called 'Cooking and Beer' to promote great recipes and beer pairings. The unique site is dedicated to beer and food combinations that are both tasty and refreshing.
The blog-styled website is used to post the couple's recipes while providing insight, knowledge and guidelines for each dish. The sites is broken up into two distinct sections. One is devoted to recipes, while the other is devoted to beer and beer pairings. While the two sections tend to overlap, the beer and food pairing sections contain helpful hints and tasting suggestions. There are even specific infographics created by the couple, which aim to educate their readers about suggested food and beverage pairings.
The site is also filled with images that enhance the viewer's overall understanding of the recipes and guidelines. While there are many platforms that cater to the pairing of wine and food, the Cooking and Beer webpage is devoted to craft brews and causal meals.
Beer-Paired Cooking Sites
The 'Cooking and Beer' Website Features Food and Beer Recipes
Trend Themes
1. Beer and Food Pairings - Opportunity for breweries and restaurants to collaborate and create unique beer and food pairing experiences.
2. Craft Beer Education - Potential for beer enthusiasts and educators to develop online platforms dedicated to educating people about craft beer and its pairing possibilities.
3. Visual Content in Recipe Platforms - Chance for recipe websites to incorporate more visually appealing images and infographics to enhance user experience and understanding.
Industry Implications
1. Breweries - Breweries can explore partnerships with food establishments to offer curated beer and food pairing menus, creating a new dining experience.
2. Restaurant Industry - Restaurants can incorporate craft beer pairings into their menus to attract beer enthusiasts and differentiate themselves from competitors.
3. Online Education - Online platforms can be developed to offer courses and resources on craft beer education, catering to the growing interest in beer and food pairings.